Print Date: March 15, 2010
Online Dates: March 13–19, 2010
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A Valuable Ranking for Independent Investors
While many people might expect the owners of large portfolios to be less active investors, that is not the case with the Barron's audience.
Remarkably, 53% of Barron's primary readers have a portfolio in excess of $1 million, yet they are active traders, averaging nearly a trade a week (42 investment transactions per year). Barron's Review of Online Brokers Special News Report gives these readers the information they need to assess the services they're receiving.
And this popular issue gives advertisers the opportunity to showcase their products in an environment that is dedicated to action—and on a platform that generates response: 66.3% of Barron's primary readers have acted on advertising they saw in Barron's.
Source: Barron's 2007 Primary Reader Study
Print Open Rates
| Full-page 4-color | $47,548 | |
| Full-page b/w | $35,221 | |
| 1/2 Page b/w | $18,534 | |
| 1/4 Page b/w | $9,270 |
Online Special News Report Package
| 300,000 Barrons.com 300x250 ROS Impressions | $16,000 | |
| Barrons.com Front Page Roadblock | $10,000 |
Create the Perfect Advertising Plan—and Save!
For information on all Barron's Special News Reports—as well as opportunities to save with Special News Reports packages—please visit www.barronsmag.com.