BARRON’S PENTA: RANKING PRIVATE BANKERS, RATING PHILANTHROPIES
Print Date: December 6, 2010
Online Dates: December 4–10, 2010
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Cover Story: Ranking Private Bankers, Rating Philanthropies
Barron's PENTA, which is short for "pentamillionaires" (or people with $5 million to invest), appears quarterly as a stand-alone, pullout section in the magazine. Each PENTA is built around a cover story exploring a subject of keen interest to affluent individuals and their families. The front pages of PENTA carry lifestyle articles that look at aspects of sophisticated living—from collecting fine wines to insuring artwork and finding the best deals on private jet travel. After the cover story come features that analyze issues of practical concern to pentamillionaires, such as selecting a family office, investing in gold or managing a trust fund. The PENTA quarterly reports are avidly read by Barron's high-net-worth audience, making PENTA an outstanding advertising opportunity for any marketer who needs to reach discerning, ultra-affluent readers via a sophisticated editorial environment.
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