Print Date: September 6, 2010
Online Dates: September 4–10, 2010
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An Unequaled Opportunity
Equity strategists exert a major influence on the performance of the world's major markets. Barron's Equity Strategists' Fall Outlook asks these key players to answer the crucial questions that help our readers form their own strategies.
Advertisers reach an audience of affluent professionals with a keen interest in this topic. Among Barron's primary readers in business or the professions, 41% are fund managers with an average of $11.3 billion in assets under management, and 31.5% are financial planners/investment advisors. Barron's primary readers represent an average value of nearly $3.2 million in their household investments; 53% have a portfolio size in excess of $1 million, and Barron's primary readers make an average of 42 investment transactions per year.
To reach this active, affluent audience in a must-read environment-place your advertisement in Barron's Equity Strategists' Fall Outlook.
Source: Barron's 2007 Primary Reader Study
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