Print Dates: January 11, April 12, July 12, October 11, 2010
Online Dates: January 9–15, April 10–16, July 10–16, October 9–15, 2010
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The Extraordinary Story of Exchange-Traded Funds
Exchange-traded funds first hit the U.S. market in 1993. Today, they represent over $690 billion in assets—and growing!
Barron's ETFs Quarterly Report give you the opportunity to place your advertisement in front of an audience of active investors who are interested in this topic—and who are looking for new opportunities. 21% of Barron's primary readers own exchange—traded funds, and the average value of our readers' investments in ETFs is $182,000.
Barron's readers average 42 investment transactions per year, and they rely on Barron's to help them make intelligent decisions. Your advertisement in Barron's ETFs Quarterly Reports will put you at the center of attention for these active, affluent decision makers.
Source: Barron's 2007 Primary Reader Study
See What Others are Seeing:
The October 11th ETF Quarterly Report is a SAM Study Issue, providing you with accurate measures and invaluable insights into the impact of your advertising.
Print Open Rates
| Full-page 4-color | $47,548 | |
| Full-page b/w | $35,221 | |
| 1/2 Page b/w | $18,534 | |
| 1/4 Page b/w | $9,270 |
Online Special News Report Package
| 300,000 Barrons.com 300x250 ROS Impressions | $16,000 | |
| Barrons.com Front Page Roadblock | $10,000 |
Create the Perfect Advertising Plan—and Save!
For information on all Barron's Special News Reports—as well as opportunities to save with Special News Reports packages—please visit www.barronsmag.com.