Barron's ETFs Handbook
Print Date: July 19, 2010
Online Date: July 17–23, 2010
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Cover Story: Ranking Private Bankers, Rating Philanthropies
This special report is designed to fill the void of intelligent advice in the media about investing using Exchange-Traded Products (ETPs). These include Exchange-Traded Funds (ETFs) and Exchange-Traded Notes (ETNs), which focus, respectively, on highly liquid, readily traded baskets of stocks and similarly tradeable baskets of bonds. Stories will look at the largest ETFs by assets, with rankings for the top 25, 50 and 100 funds, plus how investment managers are using ETFs and ETNs to hedge risk, options for leveraging your investment using ETFs, tax implications and more. Barron's audience of active, sophisticated investors will avidly read and save this pullout, making it a special opportunity for marketers who need to reach these affluent people.
Print Open Rates
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| Full-page b/w | $35,221 | |
| 1/2 Page b/w | $18,534 | |
| 1/4 Page b/w | $9,270 |
Online Special News Report Package
| 300,000 Barrons.com 300x250 ROS Impressions | $16,000 | |
| Barrons.com Front Page Roadblock | $10,000 |
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